Giorgio Armani SS17

First time at the Italian capital of fashion I was amazed by the power of Armani in town.
I visited the Armani store at Via Montenapoleone, ate lunch at the “Armani caffe “and  watched the show at the Armani theater near to the Armani museum- so my experience in Milan was more Armani than ever.

“Charmani” – the unofficial motto of the new spring-summer 2017 collection by Giorgio Armani, the Italian designer who doesn’t need to layout provocatively to stay in the game but can create a collection in the sense of elegance and sensuality.

The collection is entirely played on comfort, softness in precious and delicate fabrics.
A hypnotic palette of blue (which balances well with the calm water prints), soft beige, silver, eye catching purple and touches of white, and red.
strict cut jackets, breezy Bermuda shorts, printed blooms, sarong skirts, loads of sequins, crystal embroidered dresses, slippers, strappy boots and high-heeled sandals and my personal favorite flat hats plastered to the back of the models head. The silhouettes leave no place for imagination by unveiling the legs and covering them again, Mainly to attract attention.


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